Hungary Trade Partner Hub
Find exactly what you’re looking for via the links below…
Suggested tour operator partners: Hungary Destination Operators
Get to know Hungary: When to Visit | Places To Visit Outside Of Budapest | What Hungary Is Best Known For
Essential information: Flights & Essential Travel Info | Maps
Fact sheets, training & contacts: Fact Sheets | Training & Key Trade Contacts
Video & socials: “Visit Hungary At Any Time Of Year And Discover One Of Europe’s Hidden Treasures” Video | Socials
Hungary Destination Operators
Short breaks: Easyjet Holidays | Jet2 Holidays | Kirker Holidays | Osprey Holidays | Tui
Touring: Cosmos | Explore | Just You | Leger Holidays | Newmarket Holidays | Travelsphere
River cruising: Avalon Waterways | Emerald Cruises | Riviera Travel | Scenic | Viva Cruises
Tailor-made & rail: Fred.Holidays | Kirker Holidays | Railbookers
When To Visit
Hungary is a year-round destination, with each season offering its own charm. Many visitors find autumn especially appealing, when the days still carry a touch of summer warmth and rainfall is less frequent than in spring. The country enjoys a temperate continental climate. View the weather around the year here.
Spring
Spring is an excellent time to promote Hungary, with mild weather averaging 15–20°C, fewer crowds, and a lively calendar of festivals. Budapest’s parks and Danube promenades burst into bloom, creating ideal conditions for guided walking tours or river cruises. This season also suits wellness-focused itineraries, with thermal baths less busy than in peak summer. Wine regions such as Eger and Tokaj are particularly attractive now, offering immersive tastings before hotter months and heavier visitor numbers.
Summer
Autumn
Autumn is harvest season in Hungary, offering an excellent window to promote vineyard tours and tastings in renowned wine regions such as Tokaj and Eger. With average daytime temperatures between 12–20°C, the weather is comfortable for countryside walks, cultural excursions, and outdoor touring. Budapest benefits from fewer crowds at this time, with parks turning golden and inviting cafés along the Danube providing a warm, seasonal atmosphere for clients seeking a slower pace.
Winter
Winter offers a magical side of Hungary, with daytime temperatures around 0–5°C. Budapest’s festive Christmas markets draw visitors with lights, mulled wine, and artisanal crafts, while the city’s thermal baths, including Széchenyi and Gellért, provide year-round wellness experiences. Evening Danube cruises showcase the illuminated skyline, and snow-covered landscapes in the Bükk and Mátra Mountains create opportunities for winter hiking, cosy village visits, and seasonal itineraries appealing to clients seeking a festive or active winter escape.
Places To Visit Outside Of Budapest
Hungary offers a wealth of experiences beyond its capital, with remarkable destinations easily reached as day trips or overnight stays. We’ve highlighted a selection of places your clients are sure to enjoy.
Lake Balaton
Lake Balaton, often called Hungary’s ‘inland sea,’ is Central Europe’s largest lake and a favourite summer escape. Visitors can swim, sail, or cycle its shoreline, while lakeside towns offer lively festivals, spas, and wine tasting. With beaches, vineyards, and wellness resorts, it’s a versatile destination for varied itineraries.
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The Danube Bend
The Danube Bend, home to Visegrád and Esztergom, is one of Hungary’s most scenic regions, easily reached from Budapest. Visitors can explore Esztergom’s vast basilica, discover medieval Visegrád Castle, or enjoy panoramic river views. Outdoor activities like hiking and boating make this area a rewarding day or overnight excursion.
Szentendre
Szentendre, just north of Budapest, charms with cobbled streets, colourful baroque houses, and a thriving art scene. Known for its galleries, museums, and craft shops, the town also reflects Hungary’s Serbian heritage through its churches and cuisine. Its riverside cafés and relaxed atmosphere make it an easy, rewarding day trip.
What Hungary Is Best Known For
Hungary is celebrated for its rich blend of experiences, where soothing thermal spas and wellness retreats meet a vibrant arts and culture scene, renowned food and wine traditions, and opportunities for active adventures, from countryside cycling to exploring historic towns and landscapes.
Relaxation & Wellness
Hungary is renowned for relaxation and wellness, with centuries-old spa traditions centred on its rich thermal waters. Visitors can soak in Budapest’s famous Széchenyi or Gellért baths, unwind at Europe’s largest thermal lake in Hévíz, or enjoy wellness resorts in Bük and Hajdúszoboszló for restorative escapes.
Castles & Palaces
Hungary’s landscapes are dotted with castles and palaces that bring history to life. Highlights include the medieval fortress at Visegrád, the royal splendour of Gödöllő Palace, and Eger’s hilltop stronghold. These sites combine cultural discovery with panoramic views, making them ideal additions to heritage-focused itineraries.
Food & Wine
Hungary’s culinary scene blends tradition and innovation, from hearty dishes like goulash to fine dining in Budapest. The country is also renowned for its wines, with Tokaj’s golden Aszú, Eger’s robust reds, and Balaton’s crisp whites offering diverse tasting experiences, complemented by vibrant food markets and gastronomic festivals.
Active Tourism
Hungary offers diverse opportunities for active tourism, from cycling along the scenic shores of Lake Balaton to hiking in the Bükk and Mátra Mountains. Kayaking or boating on the Danube, horseback riding through rolling countryside, and winter sports in snow-covered regions provide engaging options for clients seeking adventure and outdoor experiences.
Flights & Essential Travel Information
Daily direct flights are available from the UK to Budapest Ferenc Liszt International Airport with British Airways, Wizz Air, TUI, Ryanair, EasyJet, and Lufthansa, flying from London Heathrow, London Gatwick, Manchester, and other major airports. Flight times are typically around 2 hours 45 minutes.
- London: 70-90 direct flights per week
- Dublin: 20 flights per week
- Manchester: 10-15 flights per week
- Edinburgh: 8 flights per week
- Birmingham: 7 flights per week
- Liverpool: 4 flights per week
- Bristol: 4 flights per week
- Belfast: 3 flights per week
- Glasgow: 2 flights per week
Here’s some essential information to help your clients plan their visit to Hungary.
- Entry requirements: UK citizens do not need a visa for short tourist or business stays in Hungary, as it’s part of the Schengen Area, but they must have a valid passport
- Currency: Euro
- Time difference: +1 hour
- Language: Hungarian
Hungary Maps
Explore Hungary with ease using this collection of over a dozen detailed maps, covering regions and themes such as cycling routes, key attractions, and hidden treasures, perfect for planning tailored itineraries.
Cycling map – West-Balaton
Tokaj and Nyíregyháza: The essence of history
Pécs region: A taste of history
Sopron region: Endless culture
Szeged region: Unwind under the sun
Greater Budapest: Adventure is just a stone’s throw away
Gyula region: Step outside of time!
Győr and Pannonhalma: A blessed journey
Eger region: A taste of adventure
Debrecen and surroundings: Healing and heritage
Lake Velence: Experiences you simply can’t miss out
Top attractions at Lake Tisza
Wellsprings of Hungary – Baths and Spas
Top attractions in Hungary
Hidden treasures of Budapest
Top attractions at Balaton
Fact Sheets, Training and Key Trade Contacts
Fact Sheets
Click each link to access detailed fact sheets on Hungary’s top experiences, regions, and themes, from Relax & Wellness to Treasures of Hungary.
Relax & Wellness
Arts & Culture
Food & Wine
Active Tourism
Lake Balaton & Western Hungary
Eastern Hungary
Budapest & Greater Budapest
Treasures of Budapest
Treasures of Hungary
Training & Key Contacts
Your contacts within the UK are:
Lauren Kelly, Senior Account Manager – lkelly@blackdiamond.co.uk
Amy Watts, Account Executive – amy@blackdiamond.co.uk
Both can facilitate zoom or in-person training requests. For further training, visit the Hungary Specialist Program.
Visit Hungary At Any Time Of Year And Discover One Of Europe’s Hidden Treasures
Visit Hungary on Social
