FAM Trip Diaries: VIVA ENJOY With VIVA Cruises
In August 2025, VIVA Cruises welcomed a select group of UK travel agents on its first dedicated FAM trip from the UK, offering them the chance to experience the brand’s contemporary take on European river cruising first-hand. Hosted by Michelle Daniels, Country Manager for the UK, Ireland, Australia, and New Zealand, the seven-night voyage aboard VIVA ENJOY departed from Amsterdam and was split into two sectors—allowing more agents to discover VIVA’s signature style of relaxed luxury and All-Inclusive value. The first group travelled via Eurostar from London St Pancras International to join the ship in Amsterdam, sailing through Utrecht and Ghent before disembarking in Brussels. The second group embarked in Brussels and cruised to Antwerp and Dordrecht, returning to Amsterdam—each sector providing a taste of the cultural charm, culinary flair, and effortless comfort that define the VIVA Cruises experience.
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VIVA Enjoy With VIVA Cruises Brussels To Amsterdam FAM Trip Highlights Video
VIVA ENJOY FAM Trip Itinerary
Day 1: From London to Amsterdam – All Aboard VIVA ENJOY
The group departed London St Pancras International aboard the Eurostar, travelling at high speed beneath the Channel and across northern Europe to reach Amsterdam Centraal in under four hours. On arrival, they transferred to the sleek VIVA ENJOY, their home for the next few days. Once settled into their comfortable cabins, guests gathered in the ship’s elegant Panorama Lounge for welcome drinks with host Michelle Daniels, where they were introduced to VIVA Cruises’ All-Inclusive concept and relaxed approach to river cruising. The evening concluded with a group dinner in MOMENTS restaurant, where regional specialities and international dishes set the tone for the culinary journey ahead.
“Being docked, walking distance from Amsterdam Centraal Station was a perfect base to explore the city. I’ve been many times, but customers from VIVA Cruises have the perfect spot to reach the city centre by foot or jump on a tram to Museumplein (park and garden), or just explore the different areas of Amsterdam” – Kayleigh, Travel Counsellors
Day 2: Amsterdam to Utrecht – Canals, Culture and Café Charm
The morning began with a leisurely cruise along the scenic waterways leading out of Amsterdam, giving guests time to unwind and take in the views from the Panorama Lounge or Sun Deck as VIVA ENJOY made her way towards Utrecht. Arriving around 11:30am, the group disembarked to explore one of the Netherlands’ oldest and most atmospheric cities. With its historic canals lined by café terraces and distinctive wharf cellars, Utrecht combines medieval charm with a youthful energy thanks to its large student population. Guests enjoyed free time to wander at their own pace or joined one of VIVA Cruises’ optional shore excursions—perhaps a guided city walk to the striking Dom Tower, a visit to the Museum Speelklok with its collection of self-playing instruments, or simply a relaxing coffee beside the Oudegracht canal before returning to the ship for the evening cruise.
“We only spent about an hour in Utrecht centre as we were docked a little further away so jumped in an Uber. From what we saw, it was a gorgeous town with quaint little streets, riverside cafes and shops, and an impressive shopping mall” – Ranjiv, Veenus
Day 3: Cruising the Rhine – Medieval Treasures in Ghent
Guests enjoyed a slow start to the day as VIVA ENJOY made her way towards Belgium, tracing scenic stretches of the Rhine en route to Ghent. After a leisurely morning on board, the ship arrived around midday in one of the country’s most captivating cities—Ghent—where the rivers Lys and Scheldt meet amid a skyline of spires and gables.
A guided four-hour excursion introduced the group to the city’s remarkable blend of history, culture, and contemporary spirit. After a short transfer by coach to the historic centre, guests began a walking tour through Ghent’s cobbled streets, framed by grand guildhalls and waterways that once powered one of medieval Europe’s most prosperous trading hubs. The skyline—dominated by the iconic trio of Saint Nicholas’ Church, the Belfry, and Saint Bavo Cathedral—provided a striking backdrop for stories of the city’s golden age, when the grain and wool trades brought immense wealth and helped inspire a flourishing of Flemish art.
Today, Ghent is as lively as it is historic. The group experienced the city’s youthful energy first-hand, passing vibrant squares filled with students, cyclists, and canalside cafés. There was free time to browse independent boutiques or sample Belgian chocolate in the shadow of centuries-old façades. For those with an interest in art and history, an optional highlight was a visit to Saint Bavo Cathedral to view The Adoration of the Mystic Lamb, the world-famous altarpiece by the Van Eyck brothers—widely regarded as one of the greatest masterpieces of Northern Renaissance art.
As the afternoon drew to a close, guests returned to VIVA ENJOY to relax before dinner, reflecting on a day that perfectly captured VIVA Cruises’ philosophy of blending cultural exploration with comfort and ease.
“The tour of Ghent was extremely thorough, the guide was so knowledgeable and really got across the history of everything we’d seen. It was lovely to be sat in the cathedral and have the making and history of the Ghent Alterpiece explained. I don’t think I’ve ever been in such a beautiful cathedral. Also, the boat trip at the end is the perfect way to see the city from a different viewpoint” – Kayleigh, Travel Counsellors
Day 4: Brussels – Changing Faces In The Capital Of Europe
The morning marked a smooth transition between groups as VIVA ENJOY arrived in Brussels, the cosmopolitan heart of Belgium and unofficial capital of the European Union. After breakfast, the first group of agents bid farewell to the ship and their hosts, disembarking by 9:30am after a memorable few days discovering the character and culture of the Netherlands and Flanders.
Meanwhile, a new set of UK travel professionals were already on their way, travelling from London St Pancras International aboard the Eurostar. Crossing the Channel in under two hours, the journey offered a swift and comfortable connection to the Belgian capital—an ideal demonstration of how seamlessly VIVA Cruises itineraries can link with European rail travel.
Upon arrival at Brussels Midi station, the second group transferred to VIVA ENJOY to begin their own exploration of the Rhine waterways. Once settled into their cabins, they gathered in the ship’s light-filled Panorama Lounge for welcome drinks with host Michelle Daniels, sharing first impressions of the ship and learning more about VIVA’s modern, all-inclusive river cruise concept.
As evening fell, the group enjoyed a convivial dinner in MOMENTS restaurant, where the atmosphere was as warm as the hospitality. Menus paired international favourites with Belgian-inspired touches—perhaps mussels in white wine, Flemish beef stew, or waffles with a twist—setting the scene for the voyage ahead.
Beyond the ship, Brussels itself offered an enticing backdrop. Famed for its ornate Grand Place, rich Art Nouveau architecture, and world-class chocolate and beer, the city has long been a crossroads of European culture and commerce. Its elegant boulevards and hidden courtyards reveal a blend of French flair and Flemish charm, while a thriving dining scene and contemporary arts culture give this historic capital a distinctly modern energy.
“Dinner in the VIVA Bistro was sooooo good!” – Grant, Albatross
Day 5: Antwerp – A Sweet Stroll Through Chocolate History
VIVA ENJOY arrived in Antwerp, the vibrant port city renowned for its diamond trade, historic architecture, and thriving culinary scene. Guests disembarked to enjoy a guided 2.5-hour chocolate tour, exploring one of Belgium’s most beloved culinary traditions. The walk offered a fascinating insight into the history of chocolate, tracing its journey from a prized currency among the Maya and Aztecs to a 16th-century European remedy and a luxurious indulgence in royal courts.
The tour also delved into the story of the praline, invented in Belgium in 1912 and still crafted by hand in specialised chocolatiers today. Guests had the opportunity to taste these iconic treats, discovering how chocolate has evolved from a medicinal novelty to a symbol of love and enjoyment, celebrated both locally and worldwide. Alongside indulgent samples, the walk highlighted chocolate’s surprising benefits for mood and well-being, adding a playful yet educational twist to the experience.
Beyond the sweet discoveries, Antwerp itself captivated visitors with its historic streets, striking Gothic and Baroque architecture, and bustling squares. The blend of medieval charm and modern energy, combined with its rich cultural heritage, made the city an ideal backdrop for a morning of exploration and indulgence. By the end of the tour, guests returned to VIVA ENJOY, ready to continue their journey along Belgium’s scenic waterways, with a newfound appreciation for one of the nation’s most famous exports.
“It was lovely to have (a cabin with) the French balcony” – Michelle, The River Cruise Company
“A fabulous gem of a city, with beautiful architecture, amazing heritage and unique boutique shops! Be sure to discover the hidden courtyards and medieval streets hidden behind Vlaeykensgan. Grote Markt is also a must to see with it’s 16th century guildhalls and gothic cathedral” – Grant, Albatross
Day 6: Dordrecht – A Labyrinth Of Canals And Heritage
VIVA ENJOY arrived in Dordrecht, one of the Netherlands’ oldest cities, famed for its intricate network of canals, historic buildings, and charming squares. Guests had the morning and early afternoon at leisure to explore independently or to join one of VIVA Cruises’ curated shore excursions, taking advantage of the city’s compact layout and picturesque streets.
Dordrecht offers a unique glimpse into Dutch history, with over a thousand monuments and buildings that span centuries, from medieval churches to elegant merchant houses. Strolling through the city, visitors could admire the impressive façades along the canals, discover quiet courtyards tucked behind bustling streets, and soak in the atmosphere of a city that once played a pivotal role in trade and shipping.
Among the highlights for those wishing to explore on foot is the iconic Grote Kerk, a striking Gothic church that dominates the skyline. Its tower provides panoramic views over Dordrecht and the surrounding waterways, giving a sense of the city’s historic importance as a river port. Beyond architecture, the city offers numerous cafés and boutique shops, perfect for sampling local treats or picking up a unique souvenir before returning to the comfort of the ship to continue the journey along the Dutch waterways.
“Best discovered on foot – with its network of canals you could be mistaken for thinking you were in Venice. It is so small you can hardly get lost, and it is the perfect place to find historic buildings, tiny squares and over a thousand monuments! Be sure to visit the Grote Kerk – climb the 275 steps to the top for perfect views all around!” – Grant, Albatross
Day 7: Returning To Amsterdam – Canals, Culture, And Contemporary Charm
VIVA ENJOY returned to Amsterdam, offering guests a final opportunity to explore the Dutch capital at their own pace or join a shore excursion. The city’s iconic canals, lined with narrow, gabled houses, provide a striking backdrop for a morning stroll or bike ride. Visitors could wander through historic squares, browse boutique shops, or enjoy a coffee at a canal-side café, soaking up the relaxed energy of this cosmopolitan city. Art and culture enthusiasts had the chance to visit world-class museums, while those seeking local flavour could sample Dutch specialties such as stroopwafels or cheese in vibrant markets. Amsterdam’s blend of history, innovation, and lively atmosphere ensured a memorable finale to the VIVA Cruises experience.
“There is so much more to Amsterdam than meets the eye and beyond the red lights and space cakes is a city bursting with culture and heritage. A 20-minute walk from Central Station is the Hortus Botanicus (Botanic Gardens), an oasis of calm in this bustling city it is one of the oldest botanical gardens in the world. Home to over 6,000 different indigenous and non-native trees and plants. In addition to a gorgeous cafe, outdoor gardens, and a ‘hothouse’ that emulates three different tropical environments, hundreds of majestic butterflies can be inside the Botanicus’ Butterfly Greenhouse. Another ‘must-see’ is the famous ‘Bloemenmarkt’ – dating back to 1862 this floating flower market is the perfect place to pick up flowers, tulips, and a wide range of souvenirs – it is also the perfect place to snap “one for the ‘gram” – Grant, Albatross
“I don’t think I’ve ever walked so much, we surely covered Amsterdam twice over!” – Faye, Silver Travel Advisor
Day 8: Amsterdam – Farewell To The Canals
The final day of the voyage saw VIVA ENJOY dock in Amsterdam for disembarkation. After breakfast, guests checked out by 9:30am, marking the conclusion of their seven-night river cruise adventure. The morning provided a last chance to enjoy the city’s unique charm, whether taking a brief stroll along the canals, browsing the shops and markets, or simply savouring a coffee in one of the picturesque squares. The central location of the ship made it easy for guests to explore the historic heart of Amsterdam one last time before their onward journeys, leaving with a deeper appreciation for the city and the immersive VIVA Cruises experience.
“From start to finish, my first river cruise with VIVA Cruises was incredible. The team were welcoming, the ship offered amazing dining choices, and the watercolour painting class was such a fun extra. Sailing right in to the heart of the cities like Amsterdam and Brussels made exploring so easy. I’ll definitely be sharing my experience with others and I can’t wait to go on another” – Steve, CLIA
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Discover all the components that went into making this incredible FAM trip itinerary.
Eurostar offers a seamless and efficient connection from London St. Pancras International to Amsterdam, linking the UK directly with the heart of the Netherlands in just over four hours. Designed for comfort and convenience, Eurostar provides a smooth travel experience with spacious seating, generous luggage allowance and onboard catering. The Eurostar Plus service enhances the journey further, with additional comfort, light meal options, and access to exclusive lounges where available. For travel trade partners, the service represents an attractive pre- and post-cruise option, combining rail convenience with a premium travel experience that complements European river and city-break itineraries.
“I have to say, Eurostar Plus is pretty good” – Jo, JTA
The MS VIVA ENJOY is the third newbuilding of VIVA Cruises and invites with 95 cabins up to 190 passengers to feel-good moments on board. On the Diamand Deck there are eight suites, which invite with 24 m² size and a French balcony to enjoy the beautiful view. On the Diamond Deck as well as on the Ruby Deck there are 15 m² 2-bed cabins, which have a French balcony. On the Emerald Deck, the 2-bed cabins have windows that cannot be opened. All cabins are perfectly equipped with flat screen TV, included mini-bar, Nespresso® machine, beauty products from RITUALS®, hairdryer, safe, air conditioning, shower and toilet and leave nothing to be desired.
“The ship is beautiful” – Kayleigh, Travel Counsellors
Suggested Itineraries For Consumers
8-Day Florecent Canals
A journey along the Rhine from Amsterdam through Nijmegen, Antwerp, Middelburg and Rotterdam showcases the region’s cultural richness, scenic waterways and blooming landscapes—offering travellers a relaxed and memorable river cruise experience.
From £1,795pp
- Amsterdam combines historic canal heritage with contemporary culture, offering easy access to major attractions such as the Rijksmuseum and Van Gogh Museum
- Enkhuizen presents an authentic picture of maritime Holland, with 17th-century architecture and the renowned open-air Zuiderzee Museum
- Nijmegen stands out as the Netherlands’ oldest city, blending Roman heritage with a lively riverside atmosphere and welcoming local character
- Antwerp delivers a vibrant mix of Gothic architecture, fashion heritage and fine dining, set against the backdrop of Belgium’s leading port city
- Middelburg captures the essence of Zeeland with its medieval streets, serene canals and distinctive Gothic Town Hall
- Rotterdam showcases Dutch innovation through its bold architecture, dynamic arts scene and ever-evolving waterfront
- Dordrecht offers a glimpse into centuries of Dutch history, with canal-side monuments, intimate squares and a richly preserved old town
- Scenic cruising between these destinations reveals the Low Countries at their most picturesque, from windmill-dotted meadows to charming waterfront towns
- 7 nights aboard a premium ship, the VIVA ENJOY
- Full Board with breakfast buffet, lunch, dinner (multi-course gourmet menus, served at the table) and snacks with free choice of table and flexible meal times
- All day high quality hot and cold non-alcoholic beverages and a selection of alcoholic beverages; have a look at our bar menu
- High Tea: once per trip a selection of sweet and savoury treats such as scones, sandwiches, cupcakes, chocolates and macarons. A variety of teas are offered to match
- Daily freshly stocked minibar and reusable water bottle in the cabin
- Welcome champagne
- Selected beauty products from RITUALS
- FREE onboard Wi-Fi
- The services of a VIVA Cruise Director
- All port fees and tips
5-Day The Diamond Route
A winter Rhine sailing round-trip from Düsseldorf, featuring Antwerp’s cathedral quarter, Brussels’ cultural highlights and Nijmegen’s historic charm, complemented by premium onboard dining, scenic cruising and a relaxed experience.
From £650pp
- The itinerary features Düsseldorf, offering embarkation in one of Germany’s most elegant cities, known for its contemporary culture and festive seasonal ambience
- Time in Antwerp provides opportunities to experience Belgium’s famed “city of diamonds,” celebrated for its Gothic architecture and lively historic centre
- The programme includes Brussels, where the European capital’s cultural diversity, art heritage and fine gastronomy are key highlights
- A call at Nijmegen, the Netherlands’ oldest city, allows for exploration of its Roman roots and atmospheric riverside setting
- Scenic navigation along the Rhine showcases wintry landscapes, illuminated towns and centuries of riverfront history
- On board, guests benefit from an elegant, all-inclusive setting with attentive service and a refined yet relaxed onboard atmosphere
- 4 nights aboard a premium ship, the VIVA ENJOY
- Full Board with breakfast buffet, lunch, dinner (multi-course gourmet menus, served at the table) and snacks with free choice of table and flexible meal times
- All day high quality hot and cold non-alcoholic beverages and a selection of alcoholic beverages; have a look at our bar menu
- High Tea: once per trip a selection of sweet and savoury treats such as scones, sandwiches, cupcakes, chocolates and macarons. A variety of teas are offered to match
- Daily freshly stocked minibar and reusable water bottle in the cabin
- Welcome champagne
- Selected beauty products from RITUALS
- FREE onboard Wi-Fi
- The services of a VIVA Cruise Director
- All port fees and tips
Book With VIVA Cruises
A new evolution of river cruising – VIVA Cruises redefines the traditional river cruise with VIVA All-Inclusive as standard, and a modern, stylish approach throughout. New next-generation ships offer a fresh take on comfort and design, featuring flexible gourmet dining in three inclusive onboard restaurants, along with state-of-the-art spa and wellness facilities.
Bookable destinations: Danube | Douro | Elbe | Lower Danube | Main River | Moselle | Rhine | Rhone | Seine
