Iowa Trade Partner Hub
Find exactly what you’re looking for via the links below…
Iowa specialist operators: Specialist Operators
What Iowa is best known for: Outdoor Adventure – World Capital of Trails | Field of Dreams – An Icon of Americana | Frank Lloyd Wright – Architectural Legacy in the Heartland | Food, Farms & Flavour – Taste of the Heartland
When to visit: Spring | Summer | Autumn | Winter
Essential information: Flights & Essential Travel Info
FAQs: Your most frequently asked questions
Travel guides, visual assets, training & contact: Iowa Travel Guide | Visual Assets | Training | Key Contact
Social media links: Socials
Iowa Specialist Operators
What Iowa Is Best Known For
From world-class trails and glacial lakes to iconic film locations, architectural masterpieces, and farm-to-table flavours, Iowa offers a distinctive Midwest experience where outdoor adventure, culture, and authentic local character come together.
Outdoor Adventure – World Capital of Trails
Iowa proves that adventure doesn’t need mountains to be memorable. Known as the World Capital of Trails, the state offers more than 2,500 miles of scenic routes for cycling, hiking and paddling, weaving through river valleys, prairie landscapes and charming small towns. From gentle leisure rides to multi-day trail journeys, Iowa’s network invites slow, immersive exploration.
At the heart of this outdoor story lie the Iowa Great Lakes near Okoboji. Formed by glaciers thousands of years ago and fed by natural springs, these eight interconnected lakes span over 12,000 acres of shoreline experiences. Kayak calm waters at sunrise, cycle lakeside paths, paddleboard between beaches or unwind in waterfront communities that blend nature with hospitality. Whether packaged as an active self-drive, wellness escape or soft-adventure stop, Iowa delivers accessible outdoor experiences at every pace for all travellers.
Field of Dreams – An Icon of Americana
Few places capture the emotional pull of Americana quite like Iowa’s Field of Dreams in Dyersville. Made famous by the 1989 film, this legendary baseball diamond sits quietly among rolling cornfields — yet resonates with visitors from around the world. It’s not just a film location; it’s a pilgrimage for sports lovers and culture seekers alike.
Visitors can walk the iconic field, tour the original farmhouse, and even play catch with the legendary Ghost Players, bringing cinema history vividly to life. For travel trade, Field of Dreams offers a powerful storytelling stop — ideal for themed itineraries around Americana, film tourism, sports heritage or Route-style road trips through the Midwest. Emotional, recognisable and wonderfully photogenic, it creates memorable moments that elevate Iowa from destination to experience.
Frank Lloyd Wright – Architectural Legacy in the Heartland
Iowa’s cultural depth is showcased through its remarkable connection to one of America’s greatest architects. The state proudly hosts four Frank Lloyd Wright sites, spanning different periods of his seven-decade career and offering insight into the evolution of his iconic organic style. These are not just buildings — they are experiences rooted in place, light and landscape.
A standout is the Historic Park Inn Hotel in Mason City, the last remaining hotel designed by Wright worldwide. With art glass, skylights and clean architectural lines, the property blends heritage with boutique comfort, set opposite Central Park in the heart of town. For operators, Iowa’s Wright trail supports culture-led itineraries, architecture tourism and creative-themed road trips, pairing beautifully with Midwestern history, music and regional storytelling for travellers seeking depth beyond the expected.
Food, Farms & Flavour – Taste of the Heartland
Iowa’s culinary story is rooted in its land, yet shaped by creativity and community. Known as one of America’s great agricultural heartlands, the state blends farm-to-table dining, local markets, craft breweries and small-batch wineries into experiences that feel both authentic and contemporary. Travellers don’t just eat in Iowa — they connect with the people and places behind the produce.
From seasonal harvest tables and food trails to brewery tours and distillery tastings, Iowa offers immersive ways to explore flavour across rural and urban settings. Pair countryside farm stays with vibrant dining in Des Moines, sample regional specialities, or build itineraries around festivals celebrating local food and drink. For the travel trade, this theme supports culinary tourism, slow travel and experiential packages that add depth, sociability and sense of place to any Midwest journey.
Uncover more ways to experience Iowa’s landscapes, iconic attractions, food scene and welcoming communities on the official tourism website’s ‘Things to Do‘ page.
When To Visit
Iowa delivers authentic Midwestern experiences year-round, where scenic trails, glacial lakes, cultural landmarks, and small-town charm shape distinct seasonal adventures across rivers, prairies, and welcoming communities.
Spring
With average temperatures of 10–20°C and gradually lengthening days, spring is ideal for exploring Iowa’s trails, parks, and lakes. Kayaking, cycling, and hiking come into full swing as wildflowers bloom and rivers rise, while farm visits and local markets highlight the state’s agricultural heart. Spring also brings lively community festivals and events, including the Des Moines Art Festival, farm-to-table food experiences, and seasonal music events celebrating Iowa’s cultural heritage.
Summer
Autumn
With temperatures ranging from 10–22°C and crisp, clear days, autumn offers a picturesque transition into the harvest season. Cornfields turn golden, lakes reflect autumn colours, and trails invite cycling, walking, and scenic drives. Seasonal festivities celebrate Iowa’s agricultural roots, including pumpkin patches, harvest festivals, and winery tours, while cultural events and heritage celebrations provide authentic insights into the state’s history and community spirit.
Winter
With daytime temperatures of –3 to 5°C and occasional snow, winter brings quiet, reflective landscapes and cosy indoor experiences. Ice fishing, cross-country skiing, and winter hikes offer active options, while cultural venues such as the Surf Ballroom in Clear Lake, historic museums, and Frank Lloyd Wright sites provide warm, educational escapes. Holiday markets, winter festivals, and community events across towns give travellers a true sense of Iowa’s small-town charm and Midwestern hospitality.
Explore Iowa’s seasonal highlights and annual festivals by visiting the official tourism website’s comprehensive Calendar of Events page.
Flights & Essential Travel Information
There are no direct flights from the UK to Iowa, but the state is easily accessed via nearby major U.S. gateways, making it ideal for fly/drive itineraries. UK travellers can fly direct from London Heathrow to Chicago O’Hare (ORD) with British Airways and American Airlines, or to Minneapolis–St Paul (MSP) with Virgin Atlantic and Delta. Flight times are typically 8–8.5 hours.
From Chicago, it’s around a 5–6 hour drive to Des Moines, while Minneapolis is closer at approximately 3.5–4 hours, making Iowa a natural first or last stop on Midwest touring routes. Alternatively, travellers can connect onward with a short domestic flight into Des Moines International Airport (DSM) or Cedar Rapids (CID). Car hire is widely available at all airports, and self-drive is the preferred way to explore the state’s scenic byways, trails and small towns.
- Entry requirements: Valid U.S. visa or ESTA required for UK travellers
- Currency: US Dollar
- Time difference: CST – 6 hours behind the UK (CDT – 5 hours in summer)
- Driving: Drive on the right-hand side; car rental recommended for touring
- Tipping: Standard 15–20% in restaurants and for services
- Language: English
Your Most Frequently Asked Questions
Where is Iowa located?
Iowa sits in the heart of the U.S. Midwest, bordered by Minnesota, Wisconsin, Illinois, Missouri, Nebraska, and South Dakota. Its central location makes it an ideal stop on Midwest itineraries or road-trip loops connecting major cities and scenic regions.
Is it better to fly or drive into Iowa?
Both options work well. Flying is quickest for shorter stays, with Des Moines and Cedar Rapids serving as major hubs. For longer itineraries, driving is rewarding — roads are straightforward, distances manageable, and scenic small towns and rural landscapes make the journey part of the experience.
What is the best time to visit Iowa?
Late spring through early fall (May–October) offers the most pleasant weather for outdoor activities, trail exploration, lake visits, and farm-to-table experiences. This period also aligns with the state’s festivals, fairs, and cultural events.
What cultural experiences can visitors expect?
Iowa combines authentic small-town charm with rich heritage. Visitors can explore Amish and German-influenced communities, attend local music and arts festivals, sample regional cuisine, or discover historical landmarks and architectural treasures, including Frank Lloyd Wright sites.
What scenic drives and iconic landscapes can visitors explore in Iowa?
Iowa is made for discovery on the road. The Great River Road traces over 300 miles along the Mississippi, offering sweeping river views, charming towns, and opportunities to experience Midwestern life firsthand. Beyond that, 13 additional scenic byways await, including the Historic Lincoln Highway, Loess Hills Scenic Byway, and Covered Bridges Scenic Byway.
Travellers encounter rolling farmland, classic red barns, and working farms, meeting the people who continue Iowa’s agricultural traditions. Along the route, standout stops include the Field of Dreams movie site, the only remaining Frank Lloyd Wright-designed hotel, Grant Wood’s “American Gothic” home, and, of course, the Iowa State Fair — blending iconic scenery with cultural highlights to create itinerary-ready experiences for visitors.
What major events should travel agents know about?
- Iowa State Fair (August): A showcase of Midwestern culture, food, and entertainment
- RAGBRAI: The Annual Great Bicycle Ride Across Iowa, a legendary statewide cycling event
- County fairs and local festivals: Offering authentic cultural and culinary experiences
Do UK driving licences work in Iowa?
Yes. UK visitors can drive using their UK licence. An International Driving Permit is recommended, particularly for longer stays or self-drive itineraries.
Travel Guides, Visual Assets, Training & Contact
Iowa Travel Guide
For a comprehensive trade introduction to Iowa — including destination overview, location, key gateways, suggested itineraries, and top experiences — travel agents can consult this essential guide. For detailed activity inspiration, scenic drives, seasonal highlights, and event listings, see the Digital Travel Guide on the official Travel Iowa website.
Visual Assets
Travel agents can access a library of copyright-free images and videos showcasing Iowa’s scenic byways, trails and lakes, iconic attractions such as the Field of Dreams, Frank Lloyd Wright architecture, vibrant festivals, and authentic Midwestern small-town landscapes. Click here to view Iowa’s photo and video resource.
Training
Zoom or in-person training requests can be made via Keely@cellet.co.uk.
Contact
Keely Burton, Marketing Assistant | Email: Keely@cellet.co.uk
Yolanda Fletcher, Managing Director | Email: yolanda@cellet.co.uk
Telephone: 01295 722816
Address: Cellet Marketing & Public Relations Ltd, Bloxham Mill Business Centre, Barford Road, Bloxham, Banbury, Oxfordshire OX15 4FF
Iowa on Social
